Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Pasadena
Posted on: February 1, 2025
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Job Description:
A company is looking for a Senior Manager, Lifecycle
Marketing.
Key Responsibilities
Develop and optimize lifecycle marketing strategies to enhance
customer engagement and retention
Oversee end-to-end email marketing execution and collaborate with
cross-functional teams
Analyze campaign performance and customer data to provide insights
for strategic improvements
Required Qualifications
4 years of experience in marketing with a focus on lifecycle
marketing
Experience with marketing automation platforms and CRM systems,
preferably Braze
Demonstrated success in loyalty strategies and sales growth
Familiarity with the health tech industry and lifecycle marketing
best practices
Data-driven mindset with strong analytical skills
Keywords: VirtualVocations, Highland , Senior Lifecycle Marketing Manager, Advertising , Pasadena, California
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