Marketing Associate, Digital & CRM

Company: DISCO
Location: Los Angeles
Posted on: February 1, 2025

Job Description:

At DISCO, we strongly believe in the uniqueness of thought, experience and perspective that can only be achieved through having an inclusive and diverse workforce. We strive to continue to make DISCO an incredible place to work by fostering a culture of inclusiveness, diversity, openness and collaboration. We value all different kinds of experience, so even if you feel you don't meet all of the necessary criteria for this position, we encourage you to apply.What is DISCO?DISCO has been revolutionizing music and media file management since 2016, becoming the go-to platform for the music industry. Empowering the industry's top creators, professionals and more with unparalleled file management and discovery tools.Trusted by thousands of global professionals and teams-including major labels, film studios, indie icons, music supervisors, and chart-topping creators-DISCO leads in digital asset management and discovery, with over 110 million tracks on the platform. DISCO provides robust tools for file and catalog management, metadata tagging, EPK creation, listener analytics, and secure sharing, empowering professionals to maintain creative control while maximizing their reach and efficiency. With teams across the US, Australia, UK, and EU, DISCO is the industry's trusted partner in success.LocationRemote in Los AngelesRole DescriptionWe are seeking a detail-oriented and motivated Marketing Associate - Digital and CRM to execute DISCO's communications strategy across owned digital channels. This role will focus on delivering effective, engaging, and impactful messages to our users via our website, email campaigns, in-app notifications, and more.As a key member of the marketing team, you will play a critical role in delivering marketing, product, and sales messages to new and existing customers, while working to drive engagement, retention, and growth. This position requires a deep understanding of digital tools, CRM systems and a passion for creating meaningful user experiences. Music industry marketing experience preferred.Responsibilities

• Execute Communications Strategy: Implement and manage DISCO's communications strategy across website, email, in-app notifications, and other digital channels.
• Execute Lifecycle Campaigns: Execute customer lifecycle campaigns to drive retention and lifetime value, tailoring messages to key moments in the user journey.
• Test and Provide Analytics: Plan and execute A/B tests to optimize messaging, layouts, and user experiences across digital channels and deliver results/recommendations.
• Content Optimization: Create, test, and optimize content and messaging for maximum impact across all channels.
• Understand User Personas: Develop a deep understanding of DISCO's user personas and ensure communications are aligned with their needs and behaviors.
• CRM Management: Work daily within DISCO CRM platform (Intercom) to deliver outgoing comms, audience segmentation, automation, and reporting.
• Website Updates: Use tools like Webflow or Builder to create landing pages to support features releases and marketing projects. In addition, update and enhance DISCO's website, ensuring it reflects the brand and drives conversions.
• Data-Driven Decisions: Analyze performance metrics, such as open rates, click-through rates, and engagement, to continuously improve communications and achieve key KPIs.
• Cross-Functional Collaboration: Work closely with product marketing, sales, and customer success teams to align messaging and support department goals.
• Channel Expansion: Explore and integrate additional owned digital channels to enhance communication efforts.
• Project Management: Develop and manage project timelines, ensuring stakeholders are aware of timing, major milestones, and deliverables.Experience and Skills
  • Experience: 3+ years in digital marketing, CRM management, or a similar role.
  • Technical Skills: Proficiency in tools such as HubSpot, Intercom, Webflow, and Builder are required.
  • Digital Savvy: Strong understanding of digital communication channels, user engagement strategies, A/B testing, and optimization techniques.
  • Analytical Mindset: Ability to interpret data, draw insights, and make informed decisions to improve campaigns and processes.
  • Attention to Detail: Meticulous approach to content creation, execution, and reporting.
  • Collaboration Skills: Excellent communicator and team player with the ability to manage cross-functional relationships.
  • Passion for Communication: Keen interest in bringing effective communications directly to users in creative and impactful ways.
  • Knowledge of SEO best practices and experience using tools like Google Analytics for website optimization.
  • Familiarity with SaaS metrics (e.g., MRR, CAC, LTV) and how marketing campaigns influence these KPIs.
  • Creative thinker with a passion for innovative communication approaches to engage users effectively.Nice to Haves
    • Strong passion for digital marketing
    • Previous experience using DISCO in a work or personal settingAt DISCO, our employees have told us what benefits mean the most to them, and we've listened. So as a DISCO employee, you will work remotely from home (or a co-working space) whilst being supported by a friendly and fun international team. In addition, you will receive:
      • A competitive salary in a fast-growing startup
      • Medical, Dental & Vision Insurance -- we contribute $500 a month to these costs
      • Four weeks of paid vacation leave per year
      • Two weeks of paid sick leave per year
      • Paid Parental Leave
      • A company laptop
      • Monthly internet allowance/reimbursement
      • Office set-up allowance
      • Annual learning and development allowance
      • The ability to work how you want. We're not heavy on rule books. Everyone is trusted to figure out the best way to work.To apply for this incredible position, please submit your resume and cover letter. Please use your cover letter to elaborate on your experience in digital marketing.DISCO is an equal-opportunity employer. In addition, we will provide reasonable accommodations for individuals who have disabilities. If you require any reasonable accommodation to participate in the application process, please note this in your cover letter and we will reach out to you.
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Keywords: DISCO, Highland , Marketing Associate, Digital & CRM, Advertising , Los Angeles, California