Sr Manager, Digital Marketing APAC

Company: Servicenow
Location: San Diego
Posted on: February 1, 2025

Job Description:

Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job DescriptionWe are seeking a dynamic Sr Manager, Digital Marketing to lead our APAC digital marketing team across regional scale campaigns and content syndication programs.We are looking for a person who is able to operate in a fast-paced environment, has a proven track record for managing complex operations while building exceptional relationships. This person will manage a group of experienced team members across varied business workflows. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.Key Responsibilities

• Ownership of Digital Demand Generation & Publisher Partnerships.
• Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.
• Partnering with key stakeholders of the business within marketing, sales, regional and country teams to drive optimum business results.
• Planning, executing, and optimizing across all digital media channels in the most cost-efficient manner.
• Budget Management.
• Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.
• Partnering & building relationships with key content syndication publishers in market.
• Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc for our always-on persona campaigns.
• Close partnership with global teams to ensure best in class collaboration and cross-learning.
• Close partnership with the web teams to have a unified digital experience.
• Deep understanding of business needs and align them into digital strategy with wider marketing strategy and goals.
• Oversee building of timely trafficking sheets to launch campaigns on time.
• Work with Ad Ops for campaign optimizations and developing best practices.
• Continuously optimize cost-effective execution model together with Ad Tech/ Ad Ops teams to drive positive outcomes.
• Understanding digital trends and deploying proactively.Reporting on Business Success & Outcomes
• Monthly reports, newsletters, QBRs.
• Provide scorecards to management team and own campaign maintenance report.
• Ability to translate media numbers into business impact.
• Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI.
• Drive Innovation and informed experiments.Team Management
• Lead a group of passionate digital strategists and content syndication experts spread across the region.
• Ensure career growth trajectories for the team and help them overcome daily challenges.
• Operate with empathy.Qualifications
• 10+ years of integrated digital marketing experience, at least 3 years in a leadership role implementing digital marketing strategies.
• Marketing experience across B2B (+ B2C is bonus). SaaS / IaaS / Technology experience is valuable.
• Experience across APAC markets.
• Experience working with large scale organizations and complex multi-cultural environments.
• Experience running large scale programs and operational teams. Ability to scale companies and teams with strategic, growth mindset approach.
• Ability to navigate and create processes to achieve objectives with all functional teams.
• Experience with running integrated, multi-funnel, digital advertising campaigns.
• Outstanding interpersonal skills, relationship builder.
• Strong experience developing operational workflows and reports.
• Senior stakeholder management across business functions.
• Base understanding of the buyer's journey and audience personas.
• Analytics expertise and advanced knowledge of marketing operations.
• Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory, and data platforms.
• Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM.
• Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow's digital Marketing presence.Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Keywords: Servicenow, Highland , Sr Manager, Digital Marketing APAC, Executive , San Diego, California